Executive Profile

With over 25 years' experience, Dee Hendry combines senior executive leadership, international co-production expertise and production services capability. Her career spans documentary, factual series, returning formats, digital content and podcasts across UK and global markets.

As Managing Director, Dee has built, scaled and operated production companies through growth, transition and stabilisation phases. Her operational experience encompasses business setup, governance frameworks, financial management, investor relations and board-level commercial strategy. She brings calm leadership, commercial judgement and clear decision-making under pressure.

Her international co-production work focuses on structuring projects that travel across territories, reverse-engineering financing models, and aligning partners across broadcasters, distributors, tax credit programs and private capital. She has managed complex productions across multiple jurisdictions, delivering on time and on budget with full regulatory compliance.

As Executive in Charge of Production, Dee provides senior delivery leadership for complex international productions. Her responsibility spans budgets, schedules, compliance, governance and stakeholder confidence. She brings executive-level oversight to production services, ensuring delivery certainty and commercial accountability.

Dee applies AI-enabled operational workflows to development analysis, budgeting, scheduling and scenario planning. She uses technology to improve delivery certainty, operational efficiency and commercial outcomes—treating AI as an applied operational tool, not innovation for its own sake.

Her work includes projects for BBC, Channel 4, ITV, Sky, Netflix, YouTube and international production partners. She is most effective in situations requiring calm leadership, commercial judgement and clear decision-making under pressure.